There are a few challenges in getting the best results when doing SEO for schools. The greatest one can be getting the school to agree to make changes to the Website. But to be honest this is not as true as it used to be. There is a much greater balance I find now that more schools have become more familiar with SEO. Plus the director of communications or technology is often very good at doing a balancing act between admissions, administration, and IT. If you can make this person your ally and help give equal share for the glory of the results, then they will push for you and go to bat for your suggestions. So just as often as is the case when a school is considering hiring an SEO vendor, they are evaluating style and approach; I try to spend as much time in dialogue with the person we will work with and I can decide at the outset how likely to succeed the effort will be. I want to know that I have a strong ally and that someone is on solid ground with the school decision makers. We know that we can get the results - we want to make sure we can implement them in the best way possible. So remember that your SEO vendor is your partner, but you are also theirs as well.